The New Normal

Our mission is to make “sustainable” the norm by helping neighborhoods thrive as models of social, economic, and ecological well-being.

We’ve started with models of urban forestry, transportation, solar energy, and tool sharing where we live, work and play in the SASY neighborhood of Madison, Wisconsin.  By sharing these models we won’t all have to invent the wheels of change–they can just keep rolling, gaining traction, and becoming part of our daily lives.

We hope you will find ways to join our efforts in creating a healthy city and planet. Please view our current projects, and news for ways to help our neighborhoods become thriving spaces for a healthy urban social-economic-ecosystem.



For a sustainable neighborhood, yours, mine, ours.